Create all branding for an Italian restaurant located right downtown on Main Street in Rochester, MI. The only requirement was that the Employees were going to have uniforms that consisted of flannel shirts and black aprons. Branding included everything from logo development, business cards to interior look and feel, signage etc.
The location of the restaurant would cater to both a young and more mature cliental so I wanted the logo to reflect that. It should set the tone for both a trendy restaurant was also not come across to upscale.
Close up of art board.
Final Logo Variations