OnStar Evolution
2023

Brand Evolution - Tech-focused

OnStar has always led the way in tech safety. Their most recent goal is extending the focus to all GM tech. This rebrand was an evolution from the humanistic approach branding from 2021.

Brand Identity
Logo Design
Brand Guidelines
Creative Direction
Icon Illustration
Email
Social

2023 CES - Booth Design + Video display

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Destination Ann Arbor

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OnStar Modernization