OnStar Modernization
Brand Modernization - Humanistic
OnStar advisors are one of a kind. The human interaction you receive at the moment you need it most is what OnStar offers that no other safety brand does. Our goal was to highlight this throughout the branding.
Brand identity
Logo redesign
Brand guidelines
Creative direction
Icon illustration
Guidelines
Brand Equity
OnStar has such amazing brand loyalty and equity we did not want to lose that by completely changing the logo and what it represents. By making a small adjustment we brought the brand into a new modern world while keeping the consumer’s recognition.
